PHNX Awards

创意类

Paris, 法国

更新

Durex - "Durex Rebrand"

Havas London

1366

标题	Durex Rebrand
广告公司	Havas London
广告战役	Positive Reality
广告主	Reckitt Benckiser
品牌	Durex
首次发布日期	2020 / 2
产品	Durex
行业领域	避孕与怀孕测试
剧情简介	On Friday 14th February, we launched a major global rebrand of Durex, giving the world’s favourite 91-year old sex brand an update for a modern world. A world going through seismic changes in sex and sexuality, and where sexual liberation is clashing head on with a sexual recession. The more we see and hear, the more anxiety we feel, leading to 2/3s of us being dissatisfied with our sex lives. So we want to alleviate anxiety and empower people to have better, more satisfying sex lives, whatever, whenever, whoever, and whyever, that means to them, starting by writing a open letter to Valentine's Day.
媒体类别	案例研究
长度	82 seconds
Advertising Manager	Ben Wilson
Advertising Manager	Ben Crawley
Advertising Manager	Jan Kodakek
Executive Creative Director	Elliot Harris
Creative Partner	Elliot Harris
Creative Director	Lynsey Atkin
Creative Team	John Ogunmuyiwa
Managing Partner	Ainhoa Wadsworth
Business Director	Nick Boyle
Account Director	Sophie Amodio
Account Director	James Johnstone
Account Manager	Bella Macdonald
Strategy Partner	Chantelle Begley
Strategy Director	Ally Chapman
Strategist	Asa Nowers
Programme director	Matthew King
Agency Producer	Claire Leveille
Agency Producer	Stefanie Price
Agency Producer	Sarah Wells
Agency Producer	Janet Berry
Agency Producer	Rianna Johnson