Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大
电话: (+1) 403 262 3006
电子邮箱:

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

电话: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

SVP, Business Development

电话: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

SVP, Strategy

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 品牌/产品开发, 战略与策划, 金融, 技术, 在线服务, 企业形象,公益,非盈利, 零售, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1996

员工: 950

奖项: 174

创意作品: 82

客户: 24

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 品牌/产品开发, 战略与策划, 金融, 技术, 在线服务, 企业形象,公益,非盈利, 零售, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1996

员工: 950

奖项: 174

创意作品: 82

客户: 24

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大
电话: (+1) 403 262 3006
电子邮箱:
Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

电话: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

SVP, Business Development

电话: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

SVP, Strategy

Critical Mass appoints first-ever chief data innovation officer and senior vice president, talent

Digital experience design agency Critical Mass announced Pedro Laboy as its first-ever chief data innovation officer and Sara Anhorn as its first senior vice president of talent.

According to a statement, Laboy will be a member of the Omnicom agency’s global executive team, and is tasked to “elevate and fortify the agency’s marketing sciences division, helping clients navigate the increasingly complex landscape at the intersection of data and technology.”

Laboy previously worked at MRM/McCann as their was executive vice president for marketing transformation and performance for MRM/McCann. He also held various senior positions at Tracx, a marketing analytics platform; Attention; and G2 Worldwide. In his 20-year career, he has worked with top global brands, including Mastercard, Mattel, L’Oreal, Kraft, HBO, Expedia, Nestle, Cigna, Logitech, Caterpillar, USPS and Dell.

Anhorn was elevated from her role of vice president, project delivery and has responsibility over overseeing HR, recruiting and internal communications across the agency’s 12 offices worldwide. Critical Mass said she and her team will be responsible for “crafting, preserving, and enhancing an employee experience that upholds Critical Mass’ vision, values, and culture.”

Both Laboy and Anhorn will report to chief executive officer Dianne Wilkins. “Critical Mass has been a digital agency since our inception, and we have continued to evolve ourselves and our services at the speed of digital,” said Wilkins. ”Adding data innovation leadership to our already thriving marketing science capability tees us up to help clients navigate the data transformation landscape and develop more comprehensive pictures of the end customers we all serve. I’m honored to have Pedro join our team to help make that happen.”

Laboy added, "I am excited to be joining such an industry-leading organization known for exceptional customer experience design. I look forward to working with Critical Mass’ amazing team to support our clients with data-driven innovation, integrated data technology solutions, and partnerships that deliver superb customer experiences and drive business results."

Said Anhorn on her new role: “My experience within project delivery and global business operations divisions has given me an appreciation and deep understanding of how we work, what matters to our employees, and what trends are going to shape the employee experience in the future.”

Read more at: http://www.thedrum.com/news/2018/02/01/critical-mass-appoints-first-ever-chief-data-innovation-officer-and-senior-vice