| 标题 | Bag |
| 广告公司 | J. Walter Thompson New York |
| 广告战役 | Bag |
| 广告主 | HSBC |
| 品牌 | HSBC |
| 首次发布日期 | 2006 / 2 |
| 产品 | President's Day Sale |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | The idea was to create a retail sale event very much like a department store would hold for Presidentsí Day. And what better icon of a great sale than a great shopping bag? Posters and in-branch materials included people holding HSBC Presidentsí Day Sale bags and invited potential customers to come in and pick up a few hot numbers. |
| 哲学 | To create additional buzz on the street, 84,000 actual custom bags were handed out at Grand Central Station with the Metro News, and at other venues across the city. |
| 问题 | HSBC needs to show growth in customer acquisition and new deposits early in the calendar year to meet its business goals. Our job was to create a compelling opportunity to drive customers into the bank to open new accounts. |
| 结果 | Outperformed goal of 329 mm by 27% to bring in a total of 418 mm in new deposits, including 6,251 new checking accounts and 21,193 new savings accounts. |
| 媒体类别 | Other Collateral |