| 标题 | Gorillas |
| 广告公司 | J. Walter Thompson New York |
| 广告战役 | Gorillas |
| 广告主 | HSBC |
| 品牌 | HSBC |
| Posted | 12月 2006 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | Build awareness of the HSBC brand in the on-line medium. Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites. |
| 哲学 | Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world. |
| 结果 | Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing. |
| 媒体类别 | 互联网广告/横幅 |
| 更多信息 | www.yourpointofview.com |