| 标题 | Test the Waters |
| 广告公司 | J. Walter Thompson New York |
| 广告战役 | Test the Waters |
| 广告主 | Federal Emergency Management Agency |
| 品牌 | FEMA |
| Posted | 12月 2006 |
| 产品 | National Flood Insurance Program |
| 行业领域 | 政府与其他机构 |
| 剧情简介 | To increase new net policy growth by 5% each year. |
| 哲学 | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
| 结果 | 26 months of consecutive growth this year. Growth up 425% in 2005. |
| 媒体类别 | 网站 |
| 更多信息 | www.floodsmart.gov |