| 标题 | It only works if it all works - 2 |
| 广告公司 |
VCCP
|
| 广告战役 |
It only works if it all works - O2
|
| 广告主 |
O2
|
| 品牌 |
O2
|
| Posted | 5月 2005 |
| 行业领域 | 个人无线通讯
|
| 广告口号 | It only works if it all works |
| 哲学 | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| 结果 | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| 媒体类别 |
平面
|
| 市场 | 英国 |
| 战略企划 |
Sophie Maunder
|
| 广告经理 |
Cath Keers
|
| 战略企划 |
Alex Harris
|
| 导演 |
Joanna Bamford
|
| Partner |
Louise Cook
|
