| 标题 | The Impossible Sunlight |
| 广告公司 | INNOCEAN Europe |
| 广告战役 | The Impossible Sunlight |
| 广告主 | Kia Motors |
| 品牌 | Kia EV9 |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 哲学 | Kia’s EV9, with its ground-breaking design and technological advancement redefining standards for movement, has been inspired to move to even greater lengths and do the impossible - by bringing back the sun to Northern Europe during its darkest months. As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals’ energy levels, mental health, immune systems and sleep patterns. In response to these challenges, INNOCEAN Berlin and Kia developed "The Impossible Sunlight", an innovative art installation powered by the Kia EV9’s cutting-edge Vehicle-2-Load technology. “The Impossible Sunlight” is an art project created in collaboration with VOID, an experiential design studio based in Norway, known for its expertise in creating custom installations that blend digital features with real space elements such as architecture, sculpture, kinetics, audio, lights, and sensors. The circular structure stands at 7 metres high and emits approximately 200,000 lumens, mimicking the properties of natural sunlight, helping to bring back the sun’s positive benefits lost during the winter months. Once fully illuminated, the sun installation can be seen from several kilometres away. To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project. A short film capturing the emotional reactions of individuals experiencing the installation, alongside the striking beauty of the Kia EV9, has also been produced as a testament to the project's impact. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Soundtrack | Liquid Memoirs - Solace |
| 广告经理 | David Hilbert |
| 广告经理 | Benedict Abrahamsberg |
| 广告经理 | Christiane Frisch |
| 广告经理 | Jericho Dignadice |
| 广告经理 | Ruxandra Iliescu |
| 首席创意官 | Gabriel Mattar |
| 执行创意总监 | Ricardo Wolff |
| Head of Account Management | Alessia Bellini |
| 创意总监 | Jose Arnaldo |
| 创意总监 | Sebastian Pattis |
| 美术指导 | Manuel Armenteros Parras |
| 文案 | Giovanna Ribeiro Pereira |
| 文案 | João Vaz |
| Editor & Motion Designer | Carlos Suárez |
| 客户经理 | Travis Kim |
| Junior Account Manager | Nadia Esi Berchtenbreiter |
| Strategy Director | Jorn Ballentin |
| 战略企划 | Odile Breffa |
| Social Media Lead | Benjamin Weih |
| Head of Production | Fabian Barz |
| Senior Producer | Michael Endres |
| Senior Producer Content | Hannes Andresen |
| 制作公司 | Tobi & Tron |
| 导演 | Tobias Becker |
| 导演 | Steffen Tron |
| 摄影指导 | Robert Wong |
| 摄影指导 | Norris Niman |
| 剪辑师 | Tobias Becker |
| Post-production Producer | Jasmin Scharf |
| 后期制作 | Steffen Tron |
| 音效 | DaHouse |
| 摄影师 | João Vaz |
| Creator & Service Production Digital Creator | Norris Niman |
| Production Service Company | Film in Norway |
| Light Installation | Void AS |