Insights from Critical Mass

The Drum’s Digital Census, conducted in partnership with Results International and Merit, outlines the performance of digital agencies across the UK. Here, you can find a snapshot of the census results, grouped by staff size, with a separate ranking for media agencies.  Read more here 阅读更多

When Arne Sorenson became Marriott’s CEO in 2012, he shifted the brand strategy to target next-gen travelers. A year later, the hotel giant created a website built for millennials, TravelBrilliantly.com, and now Marriott is evolving that site into a digital magazine of the same name. "Trave… 阅读更多

  It’s the early 80’s, and my family is visiting Southern California. I’m on a soundstage at Universal Studios when a man in an orange jumpsuit pulls me from the crowd and asks if I’m ready to run 60 miles an hour, jump over a building, lift a truck, and save the day. “Are you ready to be T… 阅读更多

Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which just wants to tell viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors.Running as YouTube pre-rolls geared to the … 阅读更多

One of the most memorable lessons on “brand culture” I ever received didn’t come from an article, or a textbook, or an all-night strategy session. No, it happened very unexpectedly—on a day I stepped into Ralph Lauren’s flagship store on Madison Avenue to find a gift for a friend. I remember… 阅读更多