| 标题 | A unique Web3 experience for H&Mbeyond |
| Brief | H&Mbeyond approached us with the idea of expanding H&M’s physical showrooms with a digital showroom. Based on the former, it should reflect the brand’s identity and values, just virtually instead of physically. A space without opening hours, where a wide variety of target audiences such as influencers and stylists, customers, employees, and the press can meet and learn more about H&M and its collections. The Virtual Showroom was to serve as a central point for meaningful exchanges in an immersive environment. Targeted tours by the H&M showroom team were intended to inform the audience about current trends and topics such as sustainability and new, innovative materials. |
| 广告公司 |
DEPT®
|
| 广告战役 |
H&Mbeyond
|
| 广告主 |
H&Mbeyond
|
| 品牌 |
H&Mbeyond
|
| Posted | 11月 2022 |
| 行业领域 | 服装、时装和鞋类
|
| 剧情简介 | H&Mbeyond is the innovation hub of the well-known Swedish fashion company H&M Group. Together with startups and innovators, its team drives forward future-oriented projects. After speaking at DEPT®’s 2021 Meta Festival, Head of H&Mbeyond, Oliver Lange, approached us to create the first-of-its-kind, Metaverse project for the H&M brand: the Virtual Showroom. |
| 媒体类别 |
互动
|
| 更多信息 | https://www.deptagency.com/case/a-unique-web3-experience-for-hmbeyond/ |
| Entrant Company |
DEPT®
|