DPDK Digital Agency Insights

Let’s start by asking a question that’s been on my mind a lot lately: What’s happening to brands? 阅读更多

Imagine yourself in a sneaker store. Two sales assistants greet you when you enter. You know which pair of shoes you’re looking for, you just need the right size. Would you approach the person one who smiles when they greet you, or the one that doesn’t? 阅读更多

DEPT CEO Pim van Helten brings us back to marketing fundamentals with renewed focus on brand strategy. No matter the medium, consistency is critical 阅读更多

Imagine yourself in the wine aisle trying to pick a bottle of wine for the dinner party you’re hosting. 阅读更多

It’s not about cheating or cutting corners. Instead, it’s about focusing on the parts of the project that will make a real difference. 阅读更多

The goal of the fresh new brand is to facilitate and fast-track innovation at every stage - from ideation to implementation. 阅读更多

There are more than half a million brands out there, and only some stick out. Think about those that stood the test of time, like Disney, Nike or Microsoft, and captured a corner of your mind. They successfully managed to differentiate themselves from their competitors. 阅读更多

If there’s one thing 2021 has taught us, it’s that marketing changes in the blink of an eye. 阅读更多

We’re living in the age of big data. Whether we like it or not, data has become an invaluable marketing resource. We collect an unprecedented amount of data for all sorts of things: campaign building, sales forecasting, and customer retention just to name a few. 阅读更多

In his session, Michael shared best practices to create scalable design systems and manage brand assets in Adobe XD. 阅读更多