标题 | Keep Dads Dancing this Father’s Day |
广告公司 | BBH |
广告战役 | Keep Dads Dancing this Father’s Day |
广告主 | Prostate Cancer UK |
品牌 | Prostate Cancer UK |
首次发布日期 | 2021 / 6 |
行业领域 | 疾病认知、救助机构 |
哲学 | Ahead of Father’s Day this Sunday 20th June, men’s health charity Prostate Cancer UK is launching a fully integrated campaign aiming to raise donations and help the charity save more dads from the deadly disease. For the last 14 months, many of us have been unable to spend time with our fathers. We have missed that physical interaction; that hand on the shoulder, that face to face conversation, that hug. But more importantly, we’ve missed those impeccable dad dancing moves and those *I wish I didn’t find that so funny* dad jokes. For some, however, that’s a day-to-day reality. With one man dying every 45 minutes in the UK of prostate cancer, millions of people across the country will be using Father’s Day as a moment to remember and reminisce, celebrating the fond memories they have of their fathers. Tapping into the much-loved craze of ‘Dad Dancing’ on TikTok and YouTube, BBH has created a UGC-led film which celebrates dads, featuring real-life footage of them showing off their dance moves. The social film, created by Jennifer Ashton & Oliver Short, is set to the track ‘The Key The Secret’ by Urban Cookie Collective. It features some much-loved faces, including a member of all-dad dance crew The Outta Puff Daddys. The Brighton-based crew formed in 2012 and have been an avid supporter of the charity for many years. In a poignant moment in the final scene, viewers see a girl dancing alone, with a space for her dad by her side. As the music pauses, a line appears which reads ‘Imagine a day without our fathers’ before the father reappears and continues dancing with his daughter. The media was planned and booked by the7stars and launches on Monday 14 June across TV, BVOD, digital OOH, Online Video and Social Media. The campaign also features a PR activation, in partnership with pizza delivery chain Papa John’s. In a first for the brand, they will be taking away their ‘Papa’ to highlight the fathers, dads and papas that are taken from us by the disease. They’ll be dropping ‘Papa’ from their logo from 17th to Father’s Day on 20th June, across all their social channels and website. Finally, a nationwide DOOH campaign will run across shopping malls, pubs, and Clear Channel's large format Storm network including the iconic Chiswick Towers site. The executions feature loveable ‘Dadisms’ as headlines such as ‘Dad dancing’ and ‘Dad jokes’, with the word ‘dad’ crossed out. Under each, the ads read ‘Imagine a day without our fathers. Help save more dads this Father’s Day’ with a link to donate via Prostate Cancer UK’s website. Donations to the charity are crucial as it funds vital research to stop prostate cancer killing men. The charity invests millions to find better treatments and better tests that can spot fast-growing cancers early, and could be used in a screening programme to save thousands of lives. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
更多信息 | https://prostatecanceruk.org/fathersday?utm_source=press&utm_medium=press-release&utm_campaign=fathers-day-21 |
剪辑公司 | The Assembly Rooms |
媒介公司 | the7stars |
创意团队 | Jennifer Ashton |
创意团队 | Oliver Short |
Director of Communications | Ali Day |
创意总监 | Nick Gill |
首席创意官 | Stephen de Wolf |
Strategist | Robert Meiklejohn |
客户经理 | Amelia Lloyd |
客户总监 | Luke Abbott |
广告公司制片 | Joe Pawsey |
广告公司制片 | Kurtison Bailey |
Art Producer | Aileen Grebovic |
后期制作 | Creative Outpost |
剪辑师 | David Stevens |
音效 | Creative Outpost |
Music Supervision | TMS Black Sheep Music |
设计师 | Tim Green |
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile