| 标题 | 1000 Day Program |
| 广告公司 | Ogilvy Spain |
| 广告战役 | 1000 Day Program |
| 广告主 | Nestlé |
| 品牌 | Nestlé |
| 首次发布日期 | 2020 |
| 行业领域 | 其他 |
| 剧情简介 | From pregnancy up to 2 years (the first 1,000 days), the baby's nutritional needs evolve continually. That is why we have developed with Nestle “The 1000 days” program, in order to offer parents all the necessary information about nutrition during this period and accompany parents throughout this whole changing and important process. HOW DID WE ACHIEVE IT? The program offers all the necessary information about nutrition from pregnancy to 24 months. In addition, it aims to solve the most frequent doubts about childbirth, breastfeeding, feeding, health and raising the baby. For this purpose, a whole digital ecosystem personalized for each parent was developed, where they could interact with nutritionists, doctors and educational content. This program, which began in Spain, has been successfully implemented in 32 countries internationally. Through corporate campaign and creative strategy, the brand has been strengthened and its positioning in the field of nutrition and wellness. |
| 媒体类别 | 案例研究 |
| 长度 |