Contact Information

The HKX Building, 3 Pancras Square
London N1C 4AG
英国
电话: (+44) (0) 20 3793 3800
电子邮箱:
网址:

Tracey Barber

Tracey Barber

Global Chief Marketing Officer, Havas Creative Group

电话: 07950 181 189

Xavier Rees

Xavier Rees

Chief Executive Officer, Havas London, Havas helia and Field Day
Chris Hirst

Chris Hirst

Group Chief Executive Officer UK and Europe
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Whelan

Mark Whelan

Group Chief Creative Officer
Mark Sinnock

Mark Sinnock

European Group Chief Strategy Officer
Clare Hutchinson

Clare Hutchinson

Executive Strategy Director
Jennifer Black

Jennifer Black

Managing Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 公关, Design, 战略与策划

成立年份: 1991

网络:

员工: 250

奖项: 200

创意作品: 77

客户: 22

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 公关, Design, 战略与策划

成立年份: 1991

网络:

员工: 250

奖项: 200

创意作品: 77

客户: 22

Havas London

The HKX Building, 3 Pancras Square
London N1C 4AG
英国
电话: (+44) (0) 20 3793 3800
电子邮箱:
网址:
Tracey Barber

Tracey Barber

Global Chief Marketing Officer, Havas Creative Group

电话: 07950 181 189

Xavier Rees

Xavier Rees

Chief Executive Officer, Havas London, Havas helia and Field Day
Chris Hirst

Chris Hirst

Group Chief Executive Officer UK and Europe
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Whelan

Mark Whelan

Group Chief Creative Officer
Mark Sinnock

Mark Sinnock

European Group Chief Strategy Officer
Clare Hutchinson

Clare Hutchinson

Executive Strategy Director
Jennifer Black

Jennifer Black

Managing Director

Work That Works: Chris Hirst, Global CEO, Havas Creative

Chris Hirst
Global CEO Havas Creative Havas Worldwide

Author: No Bullsh*t Leadership: Why the World Needs More Leaders and Why That Leader is You

Profile Books, Published May 2nd

 

Work that works

In my mind, there are really only a couple of things that the best agency needs to do to be better than the rest: win pitches and have happy clients. These things are difficult, but not complicated. The right insights that lead us to the right idea, beautifully delivered – that’s the elixir.

I’ve picked out 3 examples of work I love from across our network. It’s work that has substance, craft and that demonstrably works; real campaigns that solve real client problems. If you’re an established business like ours, it can be hard to change perceptions; in my view there’s no better way than through work that gets right to the heart of it.

 

Department for Education – Havas London

 

 

This example from Havas London is a good-old-fashioned advertising solution to a big scary client problem: we need a lot more teachers. A pretty hard metric. The campaign brings tears to the eyes – but more importantly, after 6 years of missed targets, teacher registrations were 23% ahead of our year-to-date target by the end of the campaign’s first quarter. (Great) advertising works, shock.

 

Palau Pledge – Host/Havas Australia

 

 

Palau Pledge is scalpel-like in its elegance and precision. It won three Grand Prix at Cannes and will be a hot-contender for an effectiveness Lion this year. The most exciting campaigns are often those that find completely new ways to solve what seem like familiar challenges and Host Havas’ solution is a dazzling example of just that.

 

TD Ameritrade – Havas New York

 

 

I love this campaign for TD Ameritrade by Havas New York, embedded in the digital ledger of the blockchain it is the world’s first permanent piece of advertising. It drove millions of media impressions and a 26% increase in new accounts open. All for an ad cost of $23.15. That’s ROI. As a former colleague used to say – do your best work for your biggest clients. 

 

No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why That Leader is You (available to pre-order on Amazon)