Contact Information

The HKX Building, 3 Pancras Square
London N1C 4AG
英国
电话: (+44) (0) 20 3793 3800
电子邮箱:
网址:

Tracey Barber

Tracey Barber

Global Chief Marketing Officer, Havas Creative Group

电话: 07950 181 189

Xavier Rees

Xavier Rees

Chief Executive Officer, Havas London, Havas helia and Field Day
Chris Hirst

Chris Hirst

Group Chief Executive Officer UK and Europe
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Whelan

Mark Whelan

Group Chief Creative Officer
Mark Sinnock

Mark Sinnock

European Group Chief Strategy Officer
Clare Hutchinson

Clare Hutchinson

Executive Strategy Director
Jennifer Black

Jennifer Black

Managing Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 公关, Design, 战略与策划

成立年份: 1991

网络:

员工: 250

奖项: 200

创意作品: 77

客户: 22

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 公关, Design, 战略与策划

成立年份: 1991

网络:

员工: 250

奖项: 200

创意作品: 77

客户: 22

Havas London

The HKX Building, 3 Pancras Square
London N1C 4AG
英国
电话: (+44) (0) 20 3793 3800
电子邮箱:
网址:
Tracey Barber

Tracey Barber

Global Chief Marketing Officer, Havas Creative Group

电话: 07950 181 189

Xavier Rees

Xavier Rees

Chief Executive Officer, Havas London, Havas helia and Field Day
Chris Hirst

Chris Hirst

Group Chief Executive Officer UK and Europe
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Whelan

Mark Whelan

Group Chief Creative Officer
Mark Sinnock

Mark Sinnock

European Group Chief Strategy Officer
Clare Hutchinson

Clare Hutchinson

Executive Strategy Director
Jennifer Black

Jennifer Black

Managing Director

Holiday Campaign Interview: Heathrow Bears Christmas

 

Ben Mooge
Executive Creative Director Havas London
 
Lynsey Atkin
Creative Director Havas London
In a few words, tell us about your role in the creation of "Heathrow Bears Christmas"

 

Ben worked on the ad last year, Lynsey jumped on the furry bandwagon this year to help tell the Bairs’ prequel.
What was the original brief for this campaign?
The brief was simply to bring the Bairs back for a second year, to yet again bring to life the emotion of returning home to friends and family at Heathrow at Christmas time.
What inspired you to approach the campaign this way?
The decision to go from sequel to prequel was quite an easy one. The most charming elements of last year’s campaign really came from the small moments Edward and Doris shared as they navigated the airport – the glances, the quiet understanding. You see a partnership of two people (/bears) that’s clearly been years in the making. By the end of last year’s ad, you knew they were parents, knew they were grandparents. But you didn’t quite know how they’d got there. The story brief quickly became not ‘what happens next?’, but very much ‘what happened before?’

In tandem with this was presenting Heathrow as the unique and unchanging element. It has played the same role in people’s moments of Christmas reunion for seventy years, and being able to ‘go back in time’ celebrates that.
How difficult was it to sell the idea to Heathrow Airport?
Our client cried in the first presentation.
What was the biggest challenge you faced during the process?
Telling a story spanning fifty years, in two minutes, with central characters who don’t employ facial expressions. The sheer logistics of the production, from sourcing original 60’s aircraft, to rebuilding an authentic mid-century arrivals area in a disused terminal, to building thirty different bears who change outfits, haircuts and age just like the rest of us. This was thankfully handled with the talent, craft and patience of DOM&NIC, Outsider and The Mill.
What did you learn from the experience?
Everything looked better in the sixties.
What’s a “behind the scenes” story that only you know about?
RAF Duxford is an amazing place. They allowed us to turn around a DC-10 aeroplane, whilst owning the collection of buses, vans and luggage transporters you see on the tarmac in the sixties period – they are all real and in full working order. They are however, tiny.
What do you think the advertising industry's New Year’s resolution should be?
More fur.
What is your favorite holiday campaign of all time?
We’d like to present you with ‘The Bear and Hare R’ Us’. A beautifully crafted tale with the soundtrack to a generation.

 

Ben Mooge
Executive Creative Director Havas London
Lynsey Atkin
Creative Director Havas London