| 标题 | Snippet of Donor Stories |
| 广告公司 | Havas London |
| 广告战役 | Not Just Heart |
| 广告主 | NHS Blood and Transplant |
| 品牌 | NHS Blood and Transplant |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | As part of the partnership, Heart presenter Anna Whitehouse has recorded a bonus episode of her podcast, interviewing Eunice Booker whose daughter was able to give the gift of life to six others after a car accident took hers aged just 26. Together, Anna and Eunice discuss the practicalities and importance of confirming your support for donation on the NHS Organ Donor Register. The episode will be available on Global Player from 19th September. Social and online content on Heart’s channels and on the NHS Blood and Transplant social accounts will amplify on-air content encouraging people to use #OrganDonationWeek to announce that they’ve confirmed their decision to donate on the NHS Organ Donor Register. The campaign was creatively devised by Havas London and produced and executed by Global, the Media & Entertainment Group, with creative running across radio, social, online and outdoor. |
| 媒体类别 | 互动 |
| 长度 |