标题 | Care Label |
广告公司 | Havas London |
广告战役 | Care Sewn In |
广告主 | Campaign Against Living Miserably (CALM) |
品牌 | CALM |
首次发布日期 | 2019 / 10 |
行业领域 | 慈善机构、基金、志愿者 |
哲学 | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
媒体类别 | Other Collateral |
广告经理 | Ben Hawley |
广告经理 | Andrew Brown |
Group Chief Creative Officer | Mark Whelan |
创意团队 | Aaron Howard |
创意团队 | Matt Swinburne |
创意团队 | Owen Hunter Jenkins |
创意团队 | Brodie King |
创意团队 | John Ogunmuyiwa |
设计师 | Lorenzo Fruzza |
设计师 | Ciaron Fitzpatrick |
客户总监 | Alex Lindblom-Smith |
客户总监 | Sophie Fletcher |
客户主管 | Hannah Thomas |
Strategist | Ned Hodge |
Strategist | Kerrie Boyes |