| 标题 | Catch the Unseen |
| 广告公司 | Åkestam Holst /NoA |
| 广告战役 | Catch the Unseen |
| 广告主 | Audi |
| 品牌 | Audi |
| 首次发布日期 | 2016 / 2 |
| 行业领域 | 轿车 |
| 哲学 | We launched Catch the Unseen. A campaign where we challenged everyone to explore Sweden and take the photo furthest away from any other geo tagged photo.We created an algorithm that collected themetadata from Instagram and mapped all the geo tagged Instagram photos thatever been shot. By tagging your photo with #CatchTheUnseen and @AudiSweden, the algorithm could find the nearest Instagram photo and determine the distance to it. The winner was the one who took the photo with the largest distance to any other photo. |
| 问题 | The brief was to promote Audi’s powerful four-wheel drive, quattro. One that enables drivers to reach the most inaccessible places. No matter the road condition, terrain or weather. Insight:Sweden is full of beautiful unexplored wide-open places that haven’t been documented. That’s despite the fact people share and uploads more than 60 million photos a day. Photos that contain lots of information including the geo position of where they were shot. |
| 结果 | - We reached more than 500 000 Instagram users. - The campaign site got more than 60 000 visitors. - The perception of Audi being the leading brand in four-wheel drive increased by 24 percent. - The amount of people preferring Audi in the premium car segment increased by 64 percent. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Andreas Ullenius |
| 美术指导 | Michal Sitkiewicz |
| 美术指导 | Eva Wallmark |
| 文案 | Rickard Beskow |
| 制作公司制片 | Johan Eklund |
| Business Director | Tom Hedström |
| 客户企划 | Jerker Winther |
| 客户经理 | Jennie Strinnhed |
| 客户经理 | Mirja Hjelm |
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