| 标题 | Dog |
| Brief | We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society. |
| 广告公司 | Havas Germany |
| 广告战役 | Winter in Germany |
| 广告主 | fiftyfifty |
| 品牌 | fiftyfifty |
| 首次发布日期 | 2023 / 1 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | In the past ten years, the number of homeless people who have frozen to death in Germany has increased by a staggering 500%. To draw attention to this tragic reality, we launched a gripping campaign together with fiftyfifty. With the striking visuals from a thermal imaging camera, we wanted to highlight the existential problem of the homeless in the cold winter days and thus create more social warmth. |
| 媒体类别 | Billboard |
| 首席创意官 | Eric Schoeffler |
| 美术指导 | Alexander Schon |
| 美术指导 | Joane Calvano |
| International Client Service Director | Harald Jäger |
| 客户总监 | Anna Berg |
| 客户经理 | Isabell Rass |
| Senior Producer | Judith Domogalla |
| Content Creator | Leonard Krähahn |
| 制作 | Leonard Krähahn |
| 制作 | Alexander Schon |
| MUSIC Artist | Oliver Koletzki |
| Social media consultant | Katharina Ebenau |