| 标题 | The Musical Font |
| 广告公司 | TBWA\Istanbul |
| 广告战役 | The Musical Font |
| 广告主 | Turkcell |
| 品牌 | Fizy |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 电信服务 |
| 剧情简介 | fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed. We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound. |
| 媒体类别 | 互动 |
| 长度 | |
| Account Management | Sinem Hekimoglu |
| Account Management | Seda Volkan |
| 美术指导 | Serdar Gungor |
| 美术指导 | Melih Oguz |
| 广告公司制片 | Evrim Saracoglu |
| 广告公司制片 | Volkan Alkan |
| 动画 | Utku Yazici |
| Brand Management | Ömer Üstündağ |
| Brand Management | Müge Bozkurt |
| Brand Management | Seçil Eda Karbo |
| 首席创意官 | Ilkay Gurpinar |
| 执行创意总监 | Volkan Karakasoglu |
| 文案 | Eser Yazici |
| 文案 | Mesut Yüksel |