| 标题 | Send a Kiss |
| 广告公司 | DDB Budapest |
| 广告战役 | Kiss Against Homophobia |
| 广告主 | Amnesty International |
| 品牌 | Amnesty International |
| 首次发布日期 | 2014 |
| 行业领域 | 人权 |
| 剧情简介 | Send a kiss! - so that everyone may do so freely Amnesty International Hungary launches its “Kiss Against Homophobia” initiative. The goal is to have more and more people share the notion that everyone, regardless of gender identity or sexual orientation has the right to love anybody of any sex. The DDB Budapest advertising agency developed a unique website for the human rights organization to help collect 365 kisses until the 11th of October, the International Coming Out Day, to demonstrate that on every given day of the year we must stand against prejudice and stigmatization. |
| 哲学 | To join the initiative a puckering, side-profile picture should be uploaded to or taken at www.szabadacsok.hu or www.kissagainsthomophobia.com. The pictures will be randomly paired with other uploaded images showing someone of the same sex, as if the two were kissing. With this virtual kiss, those who join can demonstrate their support for the “Kiss Against Homophobia” initiative. |
| 媒体类别 | 网站 |
| 更多信息 | www.kissagainsthomophobia.com |
| 创意总监 | Peter Tordai |
| 美术指导 | Luther Filho |
| 美术指导 | Carlos Ramas |
| Head of Art | Guilherme Somensato |
| 文案 | Bence Bodnár |
| 项目经理 | Zsofia Maul |
| 项目经理 | Rozalia Szigeti |