| 标题 | Winter Adjusted Bear |
| 广告公司 | DDB Worldwide |
| 广告战役 | Winter Adjusted Bear |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2012 |
| 行业领域 | 汽车 |
| 剧情简介 | DDB Stokholm finagled and actual bear, trained a webcam on him, and offered a special deal on a Tiguan 4Motion until the bear woke up. The bears hideaway was streamed online, and a competition offered prized to those who most closely guessed the time when the bear would wake up. |
| 问题 | Lack luster Winter car sales. |
| 结果 | The campaign site received over 221,000 unique visitors and over 458,000 page views, and over 3,300 4Motion cars were sold during the course of the campaign. The offer closed at the end of April, when the bear finally left hibernation. |
| 媒体类别 | 户外广告 |
| 长度 | |
| Agency | Nord DDB STO |