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| 标题 | The internet remembers |
| 广告公司 | Clemenger BBDO Melbourne |
| 广告战役 | The internet remembers |
| 广告主 | DrinkWise Australia |
| 品牌 | DrinkWise |
| 首次发布日期 | 2019 / 1 |
| 行业领域 | 公共安全、保健及卫生 |
| 广告口号 | The internet remembers |
| 剧情简介 | The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | https://drinkwise.org.au |
| 执行创意总监 | Richard Williams |
| 创意总监 | Ant Phillips |