TBWA\Chiat\Day Los Angeles Insights

TBWA Chiat Day Helps Ad Industry Volunteer for Midterm Elections. 阅读更多

Renato Fernandez, CCO TBWA\Chiat\Day LA, spoke with us about his take on Brazilian creativity, the heritage of Chiat and pirates thinking in the industry, and Gatorade communication among other topics during the Cannes Lions 2018. 阅读更多

"Messages among multicultural audiences tend to be underrepresented." 阅读更多

"I think it’s great for a brand to take on a fight, and stand for something meaningful." 阅读更多

"No other buy allows you to share a message with an entire country in such a captive way." 阅读更多

"Super Bowl viewers have shown in surveys that they just want to be entertained." 阅读更多

"I think too much is driven towards the average man." 阅读更多

"For every 100 ad campaigns we might see, only 1-3% might have a truly amazing response rate." 阅读更多

"I think brands can only comment on social and/or political causes that are connected to the brand" 阅读更多

"I was college senior and randomly saw this and it stopped me in my tracks and confirmed my career choice and my love of advertising and its power." 阅读更多