标题Wayborhood confessions
广告公司
广告战役 Welcome to the Neighborhood
广告主 Wayfair
品牌 Wayfair
首次发布日期 2024 / 3
行业领域 在线零售、网上商店
剧情简介 Wayfair Inc. (NYSE:W), one of the world's largest destinations for the home, today announced the launch of its new brand campaign, "Welcome to the Wayborhood." The campaign marks a pivotal moment in the ongoing evolution of the Wayfair brand as the company introduces a refreshed logo, a new take on its iconic jingle, new celebrity partners, and more. The 360-campaign will come to life across every consumer touch point, including multiple creative TV spots that unveil the "Wayborhood" - a playful, stylized, and quirky place where everyone can celebrate their personal home styles and needs, unapologetically.
媒体类别 社交媒体
长度
Talent/Actors

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