Molson Coors appoints Ogilvy UK

Molson Coors has appointed Ogilvy UK as lead creative and strategic agency for their portfolio of brands including Carling, Coors, Madri Excepcional, Rekorderlig and Aspall.

Molson Coors has been in a competitive pitch process for their creative and strategy business since November 2023, managed by Ingenuity. The final pitch included Havas (incumbent), BBH, Mother and Ogilvy UK.

The winning Ogilvy UK approach drew on their breadth of capabilities that included 360 creativity and portfolio management consultancy to oversee their complex family of brands today and into the future.

Hannah Norbury, Molson Coors Marketing Director Western Europe says, “Ogilvy has the strategic and creative firepower we need to drive connection and relevance with our consumers and ultimately help us in unlocking that growth.

We felt throughout the process that Ogilvy was the right agency that could help us in achieving this and are delighted to be appointing them as our new partner. Welcome to Molson Coors Ogilvy UK.”

“Molson Coors is not only home to incredible brands but an amazing and talented team of marketeers. They were a joy to work with from start to finish. We can’t wait to start working on such iconic brands with big ambitions. Magic happens when our specialisms combine, proof that bringing creative excellence and earned-first thinking to bear can really impact client business at scale.” Jules Chalkley, Chief ECD, Ogilvy UK.