| 标题 | You've Got a Friend in Philly |
| 广告公司 | Ogilvy UK |
| 广告战役 | You've Got a Friend in Philly (Mondelez) |
| 广告主 | Mondelez |
| 品牌 | Philadelphia |
| 首次发布日期 | 2023 / 6 |
| 行业领域 | 奶制品和鸡蛋 |
| 剧情简介 | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
| 结果 | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
| 媒体类别 | 影视 |
| 长度 | |
| Agency | WPP |
| 创意团队 | WPP |
| Brand | Señor Z |
| Marketing Director | Kirsten McPherson |
| Managing Partner | Pumie Msengana |
| 项目经理 | Phoebe Salter |
| 执行创意总监 | Jules Chalkley |
| 执行创意总监 | Sam Cartmell |
| 执行创意总监 | Dave Towers |
| Chief Strategy Officer | Jakub Hodbod |
| Strategy Director | Hannah Wren |
| Agency | Modern Influence |
| 创意团队 | Modern Influence |
| 制作 | Academy Films |
| 导演 | Vince Squibb |
| 制片 | Dave Birchall |
| Editorial | Jonnie Scarlett @ The Quarry |
| 剪辑师 | Paul Watts |
| 剪辑师 | Sam Jones |
| 后期制作 | ETC |
| 特效 | ETC |
| Colorist | Luke Morrison |
| 制片 | Olivia Jessop |
| 特效 | David Filipe |
| 音乐 | Bark Soho |
| 音效 | Bark Soho |
| Sound Engineer | Markus Ffitch |
| 音乐 | Theodore music |
| 音效 | Theodore music |
| Marketing Director | Vanessa Harrer |
| Head of Strategy | Derya Seyman |
| Brand Manager | Chiara Ziboni |
| Strategy Director | Krystyna Klimczak |
| Brand Manager | Raphael Capitani |
| Managing Partner | Dani O’Donnell |
| Project Director | Lily Greenwood |
| Designer | Joe Glover |
| Agency | Ogilvy Consulting |
| Managing Partner | Jenny McCoubrey |
| Business Director | Stephen Farrell |
| Business Director | Katie Lassman |
| 剪辑师 | Christina Hill |
| 执行制片 | Olly Whitworth |
| 制片 | Emily Garaway |
| 音乐 | David Bass |