标题Toxic Influence (131s)
广告公司
广告战役 Toxic Influence
广告主 Unilever
品牌 Dove
首次发布日期 2022 / 4
产品 Dove Masterbrand
行业领域 卫生及个人护理产品
剧情简介 Shot in documentary style, this short film explores and subverts the deepest of emotional bonds – between mothers and their daughters – by using cutting-edge deepfake technology to put the words of toxic influencers into the moms’ mouths. Showcasing the shocked reactions of the moms and daughters, and depicting the uncanny deepfakes of horrifying toxic trends like teeth filing and ‘baby botox’, the film dramatically demonstrates the danger of toxic influencers and the toxic beauty advice girls are exposed to. It culminates in a rallying call that inspires parents to join Dove’s mission to raise the self-esteem of millions of girls.
媒体类别 案例研究
长度
Production Company Smuggler
Media Agency Mindshare North America
PR Agency Edelman Worldwide HQ
Agency Ogilvy UK

该广告战役的其他作品