| 标题 | Episode 1: Dining Room |
| 广告公司 | Ogilvy UK |
| 广告战役 | Make Yourself at Home |
| 广告主 | Argos |
| 品牌 | Argos |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | The series of eight-minute YouTube films stars interior designer and influencer Siobhan Murphy, and features a giant cube filled with products from Argos, a behavioural specialist and a real family who have lost their shopping intuition. Using the latest AI emotion-tracking technology the team monitors how the family emotionally respond as they are exposed to hundreds of latest products stocked by the nation’s well-loved retailer. |
| 哲学 | Argos unveils a new campaign by Ogilvy UK that will reset Britain’s relationship with interior design. Argos' data shows grey has become one of the most popular sofa colours in recent years. Yet how many of us can say grey is our favourite colour? With this campaign, the brand aims to free those trapped by the greige algorithm that influences so many of our home styling options. And instead, decorate their homes with the styles and colours that truly reflect their personality. |
| 媒体类别 | Web Film |
| 长度 | |
| 执行创意总监 | Angus George |
| 执行创意总监 | Johnny Watters |
| 创意总监 | Tom Bellamy |
| 创意总监 | Chris Chance |
| 创意团队 | Chris Lawlor |
| 创意团队 | Samuel Hinckley |
| 导演 | Sunny Bahia |
| Line Producer | Lynsie Roberts |
| 项目经理 | Gareth Robertson |
| 客户总监 | Liz Svilane |
| 客户经理 | Mel Ashton |
| Business Director | Hannah Gage |
| 设计师 | Anna Dormidontova |
| Campaign Manager | Lisa Ironside |
| Managing Partner | Rebecca Dennis |
| Strategy Director | Matt Straker-Taylor |
| Senior Producer | Stephanie Warner |
| Head of Marketing | Rob Quartermain |
| Campaign Executive | Jenna Smith |
| Campaign Assistant | Liam Dove |
| 演员/名人 | Siobhan Murphy |