| 标题 | Hero |
| 广告公司 | Wunderman Thompson UK |
| 广告战役 | Together we Thrive |
| 广告主 | HSBC |
| 品牌 | HSBC |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | The United Kingdom voted for "Brexit" from the European Union in June 2016. Three years of indecision and austerity undermined the national mood, creating a sense of introspection and self-reliance. With anti-international sentiment on the rise, HSBC was suffering. It was seen as a bank for wealthy foreigners. The goal was to make "global" less about geography and more about values. Using the HSBC’s brand platform "Together we thrive", the campaign shared the bank’s belief that people, communities and businesses thrive more when they’re connected to something bigger. |
| 媒体类别 | 平面 |
| Entrant Company | Wunderman Thompson UK |
| ECD | Lucas Peon |
| Creative Director | Mike Watson |
| Creative Team | James Lucking |
| Creative Team | Will Wright |
| Creative Team | Craig Hunt |
| Creative Team | James Humphreys |
| Creative Team | Neda Shadanlou |
| Creative Team | Gemma Fowler |
| Creative Team | Jaqui Squeter |
| Planner | Omar El Gammal |
| Planner | Eleanor Metcalf |
| Account Team | Jenny Shaw-Sweet |
| Account Team | Luke Thornton |
| Agency Producer | Sonny Botero |
| Agency Producer | Tom Lawrence |
| Agency Producer | Liberty Willison |
| Media Agency | PHD |