Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Turkey or goose? Sprouts or no sprouts?

Tesco’s campaign sparks a national debate about how the nation does Christmas.

 

Tesco has launched its 2018 Christmas campaign with the first in a suite of TV adverts airing on ITV One on Tuesday evening (Tuesday 6 November). The ‘However you do Christmas, everyone’s welcome at Tesco’ campaign, created by BBH London, celebrates the many debates, rituals and routines that make Christmas what it is for people up and down the country.

Building on the success of last year’s adverts, the new campaign shows a number of families and friends uniting and embarking on the most established of seasonal get-togethers – and debating our traditional differences.  Each point of view is delivered from a different person in a different household, making up one continuous debate.

The campaign, which uses a composed version of Fleetwood Mac’s hit, ‘Go Your Own Way’, will run throughout November and December, setting up the idea of “However you do Christmas”. Exploring how different people celebrate Christmas, there is a special focus on how the nation enjoys food and drink, from the main Christmas dinner to desserts and Christmas tipples.  The adverts showcase a selection of Tesco’s Christmas offering including Tesco Finest Free Range Turkey, Tesco Finest Belgian Chocolate & Caramel Trees and Tesco Finest Premier Cru Champagne.

Whether you’re in the 66% of people who go for sprouts, the 38% who love a Yorkshire pud or maybe you’re in the 8% who add ketchup to their Christmas Dinner. The campaign shows that however you do Christmas, Tesco has got it covered with quality food and drink throughout the season, whatever your budget.

Alessandra Bellini, Tesco Chief Customer Officer said:

“We know our customers each have their own Christmas traditions to help them celebrate. Whether it’s choosing turkey or goose, a full vegetarian or vegan option or having Yorkshire puddings with Christmas dinner, this year our campaign celebrates the festive favourites and little quirks that make Christmas so special.

We want our customers to know that however they do Christmas, and no matter what they need, Tesco can help.”

Tom Drew, BBH Creative Director on Tesco said:

“Tesco can truly tell the story of the nation’s Christmas and how brilliantly diverse it is. There’s no wrong way to do Christmas.”

The first of Tesco’s TV adverts, directed by comedy director Randy Krallman and produced by Smuggler, can be seen here and in cinemas nationwide. The campaign is supported by print and OOH, shot by photographer Myles New as well as social, digital, radio and in-store assets. The media planning and buying was handled by MediaCom UK.