Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Epic entertainment & Red hot cables: Virgin Media launches new campaign that brings irresistible connected entertainment to life

Virgin Media has today launched a major new campaign that brings to life the unparalleled entertainment that its customers enjoy through superior, ultrafast connectivity. The multi-million pound campaign will run over 14 weeks across TV, online, print and OOH. The campaign launches first on social media, with the TV ad breaking today, Friday 24th March, during Coronation Street and Gogglebox.

The campaign, created by BBH London, celebrates the uniqueness of Virgin Media’s cables and all the great entertainment they are capable of delivering. Fast-paced and actioned packed, it depicts some of entertainment’s most loved genres racing down a gigantic, futuristic fibre cable. Set to the soundtrack of “Misirlou” by Dick Dale & The Del Tones, the film features cameo appearances from Usain Bolt, Iron Lord Hunter from Activision’s Destiny game, Southampton FC and Donatello from Nickelodeon’s Teenage Mutant Ninja Turtles. They’re racing to be first into our homes and onto our screens, because if entertainment could choose how it was delivered, it would choose Virgin Fibre.

Kerris Bright, Chief Marketing Officer at Virgin Media said: “Red hot is our north star for judging creativity and our new campaign delivers this in spades. If entertainment could choose its fibre – it would choose Virgin’s. And to make things simple we are calling our offer Virgin Fibre. Our campaign coincides with the launch of VIVID 300 – our top speed – and the refreshment of our bundles, so that now our entry speed will be VIVID 100 – we start where our competition stops. “The power of our proposition is that we bring connectivity and entertainment together in an irresistible way – and the best entertainment needs awesome connectivity – stream together, download in HD, on-line gaming, - whatever your chosen entertainment you need a fast connection.” The campaign is based on the insight that, due to its unrivalled fibre and Wi-Fi connection, Virgin Media is able to deliver a reliable and seamless entertainment experience, direct to the home. The high-energy film aims to remind viewers of this, demonstrating that Virgin Media is the fastest way to connected entertainment. It ends with the line, ‘The best entertainment deserves awesome wi-fi. This is Virgin Fibre’.

Carl Broadhurst, Creative Director at BBH London said: “Virgin Media's state-of-the-art ultrafast cable spends it's life buried underground. We wanted to shine a spotlight on the tech that streams entertainment into your home faster than anyone else. But how do you do a product demo in a 'Red Hot' Virgin way? You get Sam Brown, you build a set of Ben-Hur proportions and fill it with a cast of over 300 characters from the world of entertainment, that's how.” The film was shot by award-winning director Sam Brown, through Rogue. An epic production, it was shot in a bespoke tunnel in Budapest spanning 200ft. It will be accompanied by print, online and social activity, planned and brought by Manning Gottlieb OMD.