23 rd December 2016
Tesco’s ‘Christmas. Bring it On’ campaign, created by BBH, acknowledges that Christmas is
a marathon - a mix of highs, lows, ups, downs, excitement and anticipation. As part of the
campaign, Tesco has launched a series of TV and social films in which the supermarket
aims to make some of the highs even higher for a number of customers, delivering
something a little unexpected with their shopping.
The first of two new TV adverts showcasing the reunions will air on 22nd December on ITV
and features Brenda Hillaby who, after working for Tesco for nearly 25 years, was nominated
by her store in Hull to be reunited with her son who lives in Australia. Brenda saves every
spare penny she has to try and visit him with the two nephews he has never met but has
never managed to do it, in the seven years he has been away.
The second ad airing on 23rd December also on ITV features Theresa, an 88 year old
grandmother. For the ultimate Christmas wish, Tesco flew her daughter and granddaughters
from Australia to the UK. They then paid Theresa a surprise visit by sneaking into her weekly
Tesco delivery which her daughter organises for her every week in Australia!
Christmas fans can also visit Tesco.com/Christmas or go on to the Tesco Facebook page for
a chance to see how two other families were reunited with their loved ones for a magical
Christmas, complete with festive food courtesy of Tesco.
The films launch as new research reveals that a quarter (25 per cent) of Brits will celebrate
Christmas virtually this year, as families struggle to come together to celebrate the festivities
new research from Tesco has revealed.
The new trend will see a third of Brits (32 per cent) using video calling to open Christmas
presents with one another. One in five (22 per cent) will sit down to eat the traditional festive
feast virtually, while another 16 per cent will play traditional games such as charades or
monopoly on the big day. Skype is the most used (76 per cent) video calling service followed
by Apple’s FaceTime (41per cent).
Michelle McEttrick, Group Brand Director at Tesco commented: “Our research found that
half of us will be missing a loved one this Christmas so we wanted to help bring families
together, no matter where in the world they were from”.