Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

SAMSUNG UNVEILS THE FUTURE OF CHILDREN’S BEDTIME WITH BEDTIME VR STORIES

Samsung Bedtime VR Stories project harnesses the power of virtual reality to connect parents with their children for a totally new story experience.

Samsung Electronics today announced the launch of a live VR storytelling app, Bedtime VR Stories, which is a Launching People initiative that brings parents and kids together in a unique twist on the traditional bedtime story.

Launching People is a global campaign by Samsung Electronics Co., Ltd. designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology. In line with this campaign, Samsung reinvents one of the most precious parts of a parent’s day, Bedtime VR Stories combines the latest innovations in virtual reality with the power and importance of traditional storytelling, in another step towards changing the way people interact with VR.

This prototype technology developed by Samsung is being case tested with select families across the UK to establish the benefits virtual storytelling can give to families who cannot always be in the same place for a bedtime story. Using a Gear VR headset, the technology means parents will be able to tell their children a bedtime story like no other with both parent and child transported to far flung worlds and galaxies, interacting with dinosaurs, arctic animals and robots.

However far apart they are, parents will be able to share that all-important bedtime story with their child, using VR technology to connect them in the same virtual world. The child will even hear their parent reciting the story and be able to interact with their parent as though they are in the same room, whilst also getting the benefit of VR technology immersing them in an exciting world that will capture their imagination.  

The VR story, titled the ‘Most Wonderful Place to Be’ sees the parent and their child transported to a fantastical world. With both sat on a magical bed, they go on a journey that takes them from the bedroom to three magical places. First stop is the Arctic, in the company of Jen the Penguin. Next, Dan the Dinosaur takes them to meet the rest of his family in a pre-historic world. Finally, they fly into outer space with Robot Jo, for a musical finale. Watch the video here

“At Samsung, we’re committed to driving innovation to create technology that will make a difference to the way people live their lives. With Bedtime VR Stories, we’re hoping that this prototype will show an important new exciting genre of virtual experience – and something that will define the use of virtual reality over the coming years,” said Conor Pierce, Vice President, IT & Mobile Division, Samsung UK & Ireland. “We’ve harnessed the power of VR to reunite parents and children for a unique storytelling experience, giving us a glimpse of what the traditional story time may look like in the very near future.”