To help Tesco become the destination supermarket for Valentine’s Day, BBH has created an
online campaign that sees a psychotherapist match-make shoppers based on the contents of
their shopping baskets.
For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the
same people: couples. Tesco are talking to everyone this year, showing how the supermarket
can help both people in relationships, who want bright ideas for being genuinely romantic, as
well as the 51% of the nation who are single and ready to find their match.
Created by BBH Live, BBH's 30-strong creative and data driven social content unit, the hero
online film looks to test whether your shopping basket can help you find love. Based on the
insight that your shopping basket says a lot about you, the film sees a psychotherapist analyse
the different baskets of 32 singles and match them based on how complementary their chosen
products were. The film then follows the couples as they are sent on a date, with varying
degrees of success. At the end of the film, viewers are then driven to four, helpful videos that
feature romantic ideas that can be recreated at home.
The ‘Basket Dating’ campaign is running across social media on YouTube, Facebook and
Twitter. All films were produced by Black Sheep Studios, BBH’s in house video production
‘Basket Dating’ follows the success of Tesco ‘Spookermarket’, also created by BBH Live and
Black Sheep Studios, which garnered almost 30 million views and was named one of
YouTube’s Top 10 Ads of the Year in 2015.