Contact Information

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1982

员工: 1000

奖项: 891

创意作品: 396

BBH London

60 Kingly Street Soho
London W1B 5DS
英国
电子邮箱:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Tesco helps shoppers find love in the aisles

To help Tesco become the destination supermarket for Valentine’s Day, BBH has created an

online campaign that sees a psychotherapist match-make shoppers based on the contents of

their shopping baskets.

For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the

same people: couples. Tesco are talking to everyone this year, showing how the supermarket

can help both people in relationships, who want bright ideas for being genuinely romantic, as

well as the 51% of the nation who are single and ready to find their match.

Created by BBH Live, BBH's 30-strong creative and data driven social content unit, the hero

online film looks to test whether your shopping basket can help you find love. Based on the

insight that your shopping basket says a lot about you, the film sees a psychotherapist analyse

the different baskets of 32 singles and match them based on how complementary their chosen

products were. The film then follows the couples as they are sent on a date, with varying

degrees of success. At the end of the film, viewers are then driven to four, helpful videos that

feature romantic ideas that can be recreated at home.

The ‘Basket Dating’ campaign is running across social media on YouTube, Facebook and

Twitter. All films were produced by Black Sheep Studios, BBH’s in house video production

studio.

‘Basket Dating’ follows the success of Tesco ‘Spookermarket’, also created by BBH Live and

Black Sheep Studios, which garnered almost 30 million views and was named one of

YouTube’s Top 10 Ads of the Year in 2015.