标题REmemory Case Film
广告公司
广告战役 REmemory
广告主 Taiwan Alzheimer's Disease Association
品牌 Taiwan Alzheimer's Disease Association
首次发布日期 2022 / 11
行业领域 公共安全、保健及卫生
剧情简介 Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia.
媒体类别 Web Film
长度

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