标题 | REmemory Case Film |
广告公司 | Ogilvy Taiwan |
广告战役 | REmemory |
广告主 | Taiwan Alzheimer's Disease Association |
品牌 | Taiwan Alzheimer's Disease Association |
首次发布日期 | 2022 / 11 |
行业领域 | 公共安全、保健及卫生 |
剧情简介 | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
媒体类别 | Web Film |
长度 |