| 标题 | Finally, Tesco enters Turkey |
| 广告公司 | Havas Istanbul |
| 广告战役 | Tesco finally enters Turkey |
| 广告主 | Greenpeace |
| 品牌 | Greenpeace |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | Tesco, a love brand that has withdrawn from the Turkish market is rumoured to re-enter. In 2021, Tesco started collecting soft plastics in their stores to be recycled. Despite selling illusion of “recycling plastics” to its consumers, their tagged plastic bags ended up in illegal dump sites in Turkey. According to Greenpeace, The UK shipped an average of 575 tons of plastic rubbish to Turkey every day in 2020. Waste plastic trade is a $50 billion global trade. So the responsibility for dealing with this hard-to-process trash is passed on to poorer nations and strains their waste-disposal infrastructure. To end this hypocrisy, Greenpeace started a petition campaign about the complete ban of UK’s plastic waste export. Their website is available at bukimincopu.org. The campaign is to create awareness for this plastic waste problem and ask for public support. |
| 媒体类别 | 户外广告 |
| 首席创意官 | Ergin Binyildiz |
| 文案 | Eren Altuniş |
| 执行创意总监 | Volkan Dalkılıç |
| 创意组长 | Eray Hökelek |
| Creative / Art Direction | Selin Pervan |
| Creative / Art Direction | Burak Gurses |