Insights from VCCP

New Balance has released its first global brand campaign, “Always in Beta”, in a bid to become one of the top three global athletic brands. The concept behind “Always in Beta” is a refreshing stance as a campaign and, more importantly, a brand proposition as it entwin… 阅读更多

We’re Sarah and Tash, bringing you the Fast Five on our 16th July Curious agency talk with PAN. What’s the Fast Five? It’s the five top-line takeaways about the tech we saw from Thursday’s talk. This week’s fast five is going to work a little differently, as we … 阅读更多

Comic book movies are hardly new. In fact it seems that the movie business is being propped up by these prescriptive franchises. None are more dominant in this area than the Disney owned Marvel. They have got the business down to a fine art. As the Avenger’s assemble each year, we … 阅读更多

The rise of wearable technology and the ever-increasing usage of smart phones and apps, means our lives and actions can be constantly monitored, reviewed and bettered. As an exercise enthusiast, and working for a sport based client, I am very interested in how exercise and digital technol… 阅读更多

You can now control a Land Rover with your iPhone By 2020, Jaguar Land Rover wants to be monitoring the wellbeing and state of alertness of drivers of its vehicles, as well as letting them get out of the car and manoeuvre it remotely using a smartphone or tablet. Read more here The Angry … 阅读更多