Co-op hires VCCP

Co-op Group, the UK’s largest consumer co-operative, has today announced the appointment of VCCP London, with the integrated communications agency beginning work on their first campaign to help grow its membership by one million people this year. The business was won during a two-way competitive pitch run by Ingenuity.

VCCP will be responsible for driving strategy and creative direction on a project by project basis, beginning with the membership drive which will run across Co-op Group and all of its products and services, including food, funerals, legal and insurance.

Andrew Peake, CEO of VCCP London, said: “We are absolutely delighted to have been appointed by Co-op and we are already preparing our first campaign together, to help grow their membership and business. Co-op is a fantastic brand and we can’t wait to kick off our new partnership and show the nation why they are so special.”

Mel Matson, Marketing Director for Food & Masterbrand at Co-op, added: “We are pleased to appoint VCCP to work with us on a project by project basis, to help grow our membership by another one million people and to drive further our Co-op point of difference.”

Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by over 5 million members, the Co-op operates almost 2,400 food stores, over 800 funeral homes and provides products to over 5,000 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited.