| 标题 | Just Add Water |
| 广告公司 | VCCP |
| 广告战役 | Just Add Water |
| 广告主 | Wilkinson |
| 品牌 | Wilkinson |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 剃须 |
| 剧情简介 | Intuition by Wilkinson Sword and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving foam function: once per hour, foamy suds can be seen escaping the razor. Alongside the special build, large format DOOH can be seen across both Westfield London and White City. Retail-proximity posters can also be seen across 75 different locations in London and eight key shopping centres including Manchester Arndale and Birmingham Bullring, all nearby Boots stores. The campaign will be amplified through paid social activations across Meta and Tiktok, all aiming to explain how the revolutionary razor design allows you to lather and shave in one smooth and easy motion. The media plan leans into the product benefits whilst connecting to people in the real world using a special build activation, high-impact DOOH at one of the country’s most-visited shopping centres and public proximity media outside of Boots stores. The campaign aims to connect Wilkinson Sword with its target audience of 25-44 year-old women by putting a spotlight on product function through experiential, a new approach for the brand. Intuition scores high in trust levels: this campaign aims to build on the brand’s distinctiveness and modernity by celebrating the innovation of its unique product which ‘Lathers & Moisturises during shaving’. |
| 媒体类别 | 户外广告 |