| 剧情简介 | Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985 was created in partnership with strategic creative agency, VCCP London. The campaign film focuses on humorous and relatable moments as families and friends fight each other to be the first to get hold of a Domino’s delivery. With action slowed to 90 frames a second, each scene gains an almost-poetic pace, showcasing people’s expressions - little twitches, squinting eyes and moments of victory/defeat become larger, and more humorous. Designed to generate fame for the brand, the campaign features an evolution of Domino’s famous Domin-oh-hoo-hoo sonic branding which is redefined as a swelling operatic soundtrack to the dramatic scenes of loved ones battling in slow motion, giving the whole film an over-the-top importance only Domino's pizza can demand. Multi-award winning Director, Aaron Stoller elevates the humour in everyday situations and magnifies the humour in the concept, that humans are notoriously bad at sharing the things that they love, even with those they love the most - and because Domino’s is so good, it’s really good at tearing families apart. |