| 剧情简介 | Domino’s, the UK’s most loved pizza delivery company, today unveils a new TV spot airing before Premier League Football. The campaign will promote its ‘order now for half-time’ message and continue its hugely successful Domin-oh-hoo-hoo campaign, putting Domino’s famous sonic branding at the heart of the creative. To highlight Domino’s speedy delivery times, the new spot, titled ‘Physio’ hijacks the last commercial break before Premier League matches. It encourages people to order now for half time. It was created in partnership with Domino’s strategic creative agency, VCCP London and media agency, Havas Media. Havas Media brokered the continuation of Domino's longstanding football association with Sky Media for another season. The partnership provides the platform for the new idents to play out before the kick off of all Premier League and Carabao Cup games on Sky Sports, as well as Premier League and Champions League games shown on TNT sports. In this latest ad a footballer signals for help after going down injured during a game, when the physio comes on to help, the player calls Domin-oh-hoo-hoo to her and she passes on the urgent call over her walkie talkie. It ends with them both enjoying a delicious Domino’s pizza in the treatment room. The work follows on from the first film, VAR, which sees a referee unexpectedly yodelling for pizza whilst reviewing a key decision during a game and unashamedly tucking in at half-time. |