标题 | Decoding Nothing |
广告公司 | VCCP |
广告战役 | Decoding Nothing |
广告主 | Virgin Media O2 |
品牌 | O2 |
Posted | 9月 2023 |
行业领域 | 电信服务 |
哲学 | O2 wanted to drive fame for both O2 and the new Nothing brand, as its exclusive partner in the UK. NOTHING believe great tech isn’t just functional but also beautiful. Introducing #O2DecodeNothing - a campaign turning code into art. We partnered with code artist Andreion de Castro and commissioned four digital artworks, each containing a hidden code only eagle eyed tech lovers would spot. Those who found the codes and text the number not only won a free Nothing Phone (1) but got the art work they decoded as an NFT, tradeable on the Nothing Phone’s pre loaded NFT gallery. |
媒体类别 | 互动 |
长度 | |
Media Buying Agency | Havas Media Network UK |
Digital Production Company | Bernadette |
制作公司 | Girl&Bear |
首席创意官 | Darren Bailes |
执行创意总监 | Johnny Parker |
执行创意总监 | Chris Birch |
创意总监 | Jon Bancroft |
创意团队 | Arthur Harry |
创意团队 | Ludo Thomas |
设计师 | Andreion de Castro |
Senior Account Director | Charlotte Powell |
Senior Account Manager | Matt Isard-McNulty |
Planner | Nicholas Pirard |
Planning Director | Rob Estreitinho |
制片 | Dwayne Huggins |
Production Creative | Jon Bancroft |
制片 | Rose Nott |