| 标题 | Grand Park Flip |
| 广告公司 | The Miller Group |
| 广告战役 | Turning Up the Volume with Grand Park |
| 广告主 | The Miller Group |
| 品牌 | Grand Park |
| Posted | 11月 2023 |
| 问题 | Overshadowed by nearby tourist attraction Griffith Park (4,210 acres), LA's vibrant, 12-acre Grand Park was approaching a milestone event – its 10th anniversary - looking for ways to drive both internal and external brand excitement. COVID had dramatically impacted park usage and the park was in need of a brand refresh. |
| 结果 | First up, voice of the visitor research. We conducted intercept research to gather opinions, attitudes, and usage. With that learning we identified key brand icons, developed an all-new brand logo, a tenth-anniversary version, and the park’s first-ever brand style guide. When Grand Park changed its name to Gloria Molina Grand Park, we rebranded once again. The best place to start campaign development is typically with a dose of honest opinion. |
| 媒体类别 | 户外广告 |
| 长度 |