Contact Information

3 World Trade Center 175 Greenwich Street
New York New York 10007
美国
电话: (+1) 212 210 7000
电子邮箱:

Naomi Troni

Naomi Troni

Global Chief Marketing & Growth Officer

电话: (+1) 00(646) 522 9779


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 企业传播, 战略与策划, 保健, 金融, 技术, 在线服务, B to B, 零售, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 2019

Holding: WPP (London, 英国)

奖项: 122

创意作品: 155

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 企业传播, 战略与策划, 保健, 金融, 技术, 在线服务, B to B, 零售, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 2019

Holding: WPP (London, 英国)

奖项: 122

创意作品: 155

Wunderman Thompson

3 World Trade Center 175 Greenwich Street
New York New York 10007
美国
电话: (+1) 212 210 7000
电子邮箱:
Naomi Troni

Naomi Troni

Global Chief Marketing & Growth Officer

电话: (+1) 00(646) 522 9779

The Joyconomy is Here: 2023 Brings Elevated Expressionism to Arm People With Hope, Joy, and Happiness for Uncertain Year Ahead

An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson.

The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot of the most compelling trends to keep on the radar for the year ahead, says that despite on-going economic and environmental crisis, people are choosing joy.

Coined by Wunderman Thompson Intelligence as the ‘Joyconomy’, the rise of trends such as ‘Elevated Expressionism’, ‘Feel-Good Feeds’, and ‘Ageless Play’, demonstrates the opportunities for brands who lean into consumers’ desire for inspiration and optimism, as people become are determined to show resilience, innovation, and joy in the face of continued hardship.

Emma Chiu, Global Director of Wunderman Thompson Intelligence says: “In a year when all signs should point towards a bleak and chaotic outlook as a rocky economy, political instability, and environmental deterioration persist, we’ve found that there are endless opportunities for brands to tap into this consumer mindset as last year’s unbounded optimism shifts to an exuberant need for uplift and play.

“Community, creativity, and color vibrantly paint 2023. The stress of the past years has put an emphasis on optimizing both the mind and body to empower an elevated self; the lightning pace of technology sees the evolution from building to living the metaverse (with every aspect of our lives being explored in this new frontier of customer experience); and people are demanding that brands use their influence to better society by putting accessibility and inclusion at the fore,” she continued.

In addition to the rise of the ‘Joyconomy’, highlights include:

  • Culture – Indigenous Innovation: Indigenous Techniques are forming regenerative approaches to managing the environment
  • Tech & Metaverse – Techcessibility: Companies are redesigning their digital environments for greater accessibility
  • Travel & Hospitality – Temperate Travel: Rising temperatures will prompt travelers to seek out cooler destinations
  • Brands & Marketing – Amplifying Diverse Creators: Growing calls for authentic representation in advertising are driving a wave of brand collaborations with marginalized creative talents
  • Food & Drink – Cell-cultured Dishes: As cell-cultured food moves from lab to grocery store, luxury dining may be the first beneficiary
  • Beauty – Resurrected Ingredients: Brands are bringing back extinct and forgotten sensory ingredients
  • Retail & Commerce – Crisis Retail: As the financial crisis bites, brands are stepping up to help their most vulnerable consumers
  • Luxury – Residence at Sea: The next-gen digital nomad is taking to the sea—in style
  • Health – Menopause Retreats: From HRT education to nutritional advice, retreats designed specifically for the menopause journey are on the rise
  • Work – Generation Flex: Employee expectations are rising. Despite economic woes, could the balance of power be tipping in their favor?

Naomi Troni, Global Chief Marketing & Growth Officer at Wunderman Thompson added: “The world is on the brink of recession, and it has never been more important for brands to be on top of the latest trends that will define consumer spending in the year ahead. With competition for share of mind and pocket becoming increasingly tough, The Future 100: 2023 reveals the essential, unexpected, and occasionally jaw-dropping insights that will help forward-thinking brands stay ahead.”

‘The Future 100: 2023’ from Wunderman Thompson’s futurism, research, and innovation unit, Wunderman Thompson Intelligence, has been compiled by a leading team of trend analysts, bringing together exclusive expert interviews and proprietary research.

Download the report 

More News from Wunderman Thompson