Saudi Telecom Company has unveiled a major new campaign aimed at dispelling the stereotypical ideas around Saudi Arabia to both the world and to Saudis themselves. J. Walter Thompson created ‘Unveil Saudi’, a project that invited local bloggers, social media influencers and photographers to journey with STC through the Kingdom’s lesser-known villages, towns and small cities to document a side of the country beyond oil and desert. “People outside the Kingdom are unable to view the country the way Saudis do,” explained Ahmed Al Sahhaf, general manager of Consumer Marketing Communication at STC. “All too often, images and mass media portray desert and oil. “But sometimes, even Saudis need to be reminded of the beauty and diverse landscape across their vast country. “The images on Unveil Saudi are a reminder of our colorful and joyous land; green mountains, clear streams, cloud-covered cable car rides, fields and parks, dusky night time shots, stunning canyons, artisanal products, and beautiful marine life, as well as our historic forts and fabulous heritage of which we are immensely proud.” The series of videos (which includes 360-degree shots), pictures and stories were uploaded on the spot to an online platform, with each image tagged with the location and the GPS co-ordinates to showcase STC’s broadband coverage. STC also hosted a competition for everyday Saudis to take inspiring photos of their country and share them on social media. Al Sahhaf added: “This is a subtle way to actively engage Saudi consumers with the real life demonstration of STC’s excellent broadband coverage, and a conversation Saudis are enjoying. “In addition it is an image bank for showcasing Saudi, which has not been done before. How to further leverage this unique content to the benefit of Saudis is something we are actively looking at. As the saying goes, ‘stay tuned’.” Following the initial launch, STC has since organized another ‘journey’, which will include work form popular Saudi blogger Adwa Al Dakheel. (Credit: Campaign ME)">

Contact Information

466 Lexington Avenue
New York New York 10017
美国
电话: (+1) 212 210-7000
电子邮箱:

Tamara Ingram

Tamara Ingram

Chairman and CEO, Worldwide

电话: (+1) 6465310530

Guy Murphy

Guy Murphy

Worldwide Planning Director
Susan  Kim-Kirkland

Susan Kim-Kirkland

Global Chief Marketing Officer

电话: (+1) 416 926-7300


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 保健, 金融, 技术, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1864

Holding: WPP Group Plc (London, 英国)

奖项: 122

创意作品: 101

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 保健, 金融, 技术, 在线服务, B to B, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1864

Holding: WPP Group Plc (London, 英国)

奖项: 122

创意作品: 101

Wunderman Thompson

466 Lexington Avenue
New York New York 10017
美国
电话: (+1) 212 210-7000
电子邮箱:
Tamara Ingram

Tamara Ingram

Chairman and CEO, Worldwide

电话: (+1) 6465310530

Guy Murphy

Guy Murphy

Worldwide Planning Director
Susan  Kim-Kirkland

Susan Kim-Kirkland

Global Chief Marketing Officer

电话: (+1) 416 926-7300

STC Unveils a Fresh Side to Saudi Arabia’s Image

Al Bahah - ZEE EAN - Longitude- 41.4437 , Latitude 19.9298

Saudi Telecom Company has unveiled a major new campaign aimed at dispelling the stereotypical ideas around Saudi Arabia to both the world and to Saudis themselves.

J. Walter Thompson created ‘Unveil Saudi’, a project that invited local bloggers, social media influencers and photographers to journey with STC through the Kingdom’s lesser-known villages, towns and small cities to document a side of the country beyond oil and desert.

“People outside the Kingdom are unable to view the country the way Saudis do,” explained Ahmed Al Sahhaf, general manager of Consumer Marketing Communication at STC. “All too often, images and mass media portray desert and oil.

“But sometimes, even Saudis need to be reminded of the beauty and diverse landscape across their vast country.

“The images on Unveil Saudi are a reminder of our colorful and joyous land; green mountains, clear streams, cloud-covered cable car rides, fields and parks, dusky night time shots, stunning canyons, artisanal products, and beautiful marine life, as well as our historic forts and fabulous heritage of which we are immensely proud.”

The series of videos (which includes 360-degree shots), pictures and stories were uploaded on the spot to an online platform, with each image tagged with the location and the GPS co-ordinates to showcase STC’s broadband coverage.

STC also hosted a competition for everyday Saudis to take inspiring photos of their country and share them on social media.

Al Sahhaf added: “This is a subtle way to actively engage Saudi consumers with the real life demonstration of STC’s excellent broadband coverage, and a conversation Saudis are enjoying.

“In addition it is an image bank for showcasing Saudi, which has not been done before. How to further leverage this unique content to the benefit of Saudis is something we are actively looking at. As the saying goes, ‘stay tuned’.”

Following the initial launch, STC has since organized another ‘journey’, which will include work form popular Saudi blogger Adwa Al Dakheel.

(Credit: Campaign ME)