| 标题 | #DrivenByPatriotism |
| 广告公司 | J. Walter Thompson Kolkata |
| 广告战役 | #DrivenByPatriotism |
| 广告主 | Exide India |
| 品牌 | Exide India |
| 首次发布日期 | 2018 / 8 |
| 行业领域 | 电池（汽车电池除外）、灯泡 |
| 哲学 | Every year on the 15th of August, India celebrates its biggest day. A day unlike any, where everyone, across the length and breadth of the country joins in the celebrations, in all heart and spirit. We proudly hoist the national flag on our houses, decorate neighbourhoods with tricolour buntings, and deck up public places with countless flag streamers. But ever wondered what happens when the celebrations are done, and the day is over? What about those hundreds of flags that lie abandoned on the streets, floating in gutters, trampled by people, and trod over by passing vehicles? Exide, a brand that believes in the idea of relentless passion and inner spirit, celebrates these newfound values under its #WhatDrivesYou philosophy. And in its journey of upholding such people with extraordinary drive, EXIDE brings you Jignesh Thakkar. A businessman from Kolkata who, for the last 8 years, has been celebrating Independence Day in a way like no other. Every year on the night of 15th August, Jignesh goes around the streets and lanes of Kolkata, picking up flags lying on the ground. And when you ask him why, he simply answers, “Yeh kagaz ka tukda hamara national flag hai. Iski jagaah hamaare paaon ke niche nahin, sir ke upar honi chahiye”. Created for Exide, by J Walter Thompson, and directed by Ronny Sen, #TheFlagBearer has been released online on 16th August, the day after Independence Day. |
| 媒体类别 | 社交媒体 |
| 长度 |