标题More Than 70%
广告公司
广告战役 More Than 70%
广告主 J. Walter Thompson Sao Paulo
品牌 AzMINA
首次发布日期 2017 / 5
行业领域 种族、族裔、民族及残障意识
广告口号 #MoreThan70%
剧情简介 To question gender inequality on the platform, we invited millions of women to become cyber activists by creating a tool that outsmarts Facebook's algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that couldn't be censored by Facebook’s algorithms, creating the biggest digital “mass nipple protest” in the world.
媒体类别 电视
长度

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