标题 | Until Justice Just Is (Hero) |
广告公司 | VSA Partners |
广告战役 | Until Justice Just Is |
广告主 | YWCA Metropolitan Chicago |
品牌 | YWCA |
首次发布日期 | 2020 / 1 |
行业领域 | 种族、族裔、民族及残障意识 |
剧情简介 | The YWCA is famous for its advocacy and support for women. But the organization has also stood on the front lines of eliminating racism for well over a century. As the racial divide in the U.S. deepened and grew more painful following the death of George Floyd, calls to the YWCA poured in from corporations and individuals who were looking for a strong, visible partner to focus their efforts and resources in fighting for the end of racial injustice. At this crucial moment, we worked hand in hand with the YWCA to reassert that its mission served—and advanced—the modern-day movement of social justice among people of color. The “Until Justice Just Is” platform, launched over the July 4 holiday, went beyond conventional campaign thinking to provide an actionable way for major corporations and individuals make an enduring commitment: they signed a visible pledge to act and joined the YWCA to eliminate institutional racism through their donations, and through the implementation of new policies and procedures within their own organizations and lives. |
媒体类别 | 案例研究 |
长度 | |
执行创意总监 | Kim Mickenberg |
创意总监 | VSA Partners |
项目经理 | VSA Partners |
执行创意总监 | Avery Gross |
执行创意总监 | VSA Partners |
创意团队 | Avery Gross |
创意团队 | VSA Partners |
设计 | VSA Partners |
创意总监 | Evan Thompson |
创意总监 | Corp writing |
联合创意总监 | VSA Partners |
Senior Producer | VSA Partners |
Associate Director | VSA Partners |
制作设计师 | VSA Partners |
Senior Business Manager | VSA Partners |
Associate Partner | VSA Partners |
Strategy Director | VSA Partners |
摄影师 | Daniel Delgado |
Video editing | Ben Strang |
Video editing | Sarofsky |
Mix Company | Another Country |
Scenic Designer | Emily Gorski |
Art Producer | Melanie Trombley |
Typographer | Tre Seals |
摄影师 | Darrell Book |