RNIB APPOINTS CHI&PARTNERS AS RETAINED CREATIVE AGENCY PARTNER

CHI wins Royal National Institute of Blind People pitch

CHI&Partners has been appointed as the creative agency partner for RNIB (The Royal National Institute of Blind People) following a competitive pitch. 

CHI&Partners will begin working with the charity immediately to create a galvanising, contemporary platform for the RNIB brand that resonates with customers, donors and internal audiences – aiming to grow revenues and transform customer engagement for the brand.

The agency was selected following a competitive pitch. The appointment follows a series of wins for CHI&Partners at the end of last year, including picking up the global accounts for McVitie’s and Godiva and embarking on an entrepreneurial creative partnership with craft lager brewer Freedom Brewery, as well as parent company The&Partnership’s £240m pan-European Toyota win in November.

Sarah Golding, Chief Executive Officer of CHI&Partners, said: “RNIB is an incredible organisation which for almost 150 years has been removing barriers for blind and partially sighted people, empowering them to live more fulfilling and independent lives. We’re excited to begin working with them on a bold creative strategy that will genuinely change attitudes and transform lives, building on RNIB’s history and working towards a positive future for everyone affected by sight loss.”

Deborah Auty, Group Head of Marketing and Communications at RNIB, said: “CHI&Partners impressed us with their track record for creating truly game-changing work for their clients across all channels. More than half of all sight loss is preventable and we’re confident they are the right agency to engage more people in the conversation about eye health and the issues affecting blind people than ever before.”

RNIB has been supporting people with sight loss since 1868, and today supports almost 

2 million people across the UK. The organisation received a Royal Charter in 1948, and enjoys the patronage of HRM Queen Elizabeth II. In 2009, RNIB joined forces with Action for Blind People and Cardiff Institute for the Blind, in a strategic partnership guiding and supporting more than 700 charities nationwide.