Coty Inc. today announced that The&Partnership London has been selected as global lead creative agency for the Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on driving brand excellence and elevating the creativity behind the company’s iconic portfolio.
The agency won multiple awards at Cannes Lions International Festival of Creativity in 2018, having been named the UK’s most awarded independent creative agency in 2016, as well as Digital Agency of the Year at the Campaign BIG Awards.
Laura Simpson, Chief Marketing Officer, Coty Professional Beauty, commented: “Founded in 1880, Wella Professionals is a leader in salon haircare and we want to ensure the brand remains relevant, meaningful and forward-looking. The&Partnership have convinced us with the strength of their strategic creativity and their passion that they are the right partners to take Wella Professionals to new heights.”
Sam Southey, Vice President Creative Excellence, Coty, added: “This is another important step in our journey to partner with the best creative talent in order to drive our brands further forward. We’re excited to strengthen our strategic and creative bench with The&Partnership, propelling one of our iconic brands to a bright future.”
Sarah Golding, UK CEO and Partner of The&Partnership, said: “We’re beyond thrilled to be working with Coty on the Wella Professionals brand. We can’t wait to get our teeth into this brief: it chimes perfectly with our big, bold and bionic approach, blending innovative tech and smart data with world-class creativity. And it’s global – just what we like!”
About Coty Inc.
Coty is one of the world’s largest beauty companies with over $9 billion in revenue, an iconic portfolio of brands and a purpose to celebrate and liberate the diversity of consumers’ beauty. We believe the beauty of humanity lies in the individuality of its people; beauty is at its best when authentic; and beauty should make you feel happy, never sad. As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, Coty operates three divisions: Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Sally Hansen and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Burberry, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
About The&Partnership London:
The&Partnership London is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways. Originally founded in 2001 as CHI, the agency rebranded in 2018 as The&Partnership London, underlining its position as the creative and strategic heart of WPP-backed The&Partnership, which is both the UK’s largest and Europe’s fastest-growing independent agency network. The&Partnership London believes the future of the creative industries lies in big, bold and bionic ideas which blend world-class creativity with smart data, progressive technology and artificial intelligence.